Frequency Matters: Why You Shouldn’t Overdo Email

So you already know email marketing is a crucial component for your business’ digital strategy. It’s true. It is not only a powerful way to connect with people, but it is also an inexpensive and effective tool for acquiring new customers and promoting your products/services, your company and your brand.

Here’s the catch though: just because […]

Get Your Emails Opened: Creating a Captivating Subject Line

Your subject line is the first impression for what your email is all about. It is the crucial point where people decide whether or not they should open your email. So that begs the question, how do you make sure that your subject line is captivating enough for them to read more? Crafting solid subject […]

Three Email Marketing Blunders You Should Never Make

As you look at it, email marketing seems the least difficult among other digital marketing strategies out there. You gather a list, stitch some content, create a brief subject line and you’re ready to go. That’s how most marketers approach their email marketing strategy: the quicker the better.

Sadly, this is not the right way to […]

Google has Put the Final Nail in Gmail Grid View’s Coffin

Just over a year after launching images to the promotions tab, Gmail returns to the original text-only format.

Sadly, Gmail grid view is already gone. Rumours have begun to emerge on Twitter that grid was being “deprecated”, the term Google uses for projects they no longer support. The email design and marketing community (probably holds majority […]

Research: Best and Worst Subject Line Keywords to Use

For email marketers, the subject line can make or break a campaign. It’s as critical to an email as a headline is to a piece of content, hence the importance of choosing the right subject line keywords.

While a compelling, well-written subject line can be the most effective way to get your marketing message across to […]

Improving Your Email Marketing

Email marketing is thriving due to a whole new generation of mobile smartphone and tablet users who are getting anywhere, anytime email usage.  You may spend a great deal of time and effort on crafting your marketing emails to reach your customers, only to find that the returns on the email stats are disappointing.  It’s […]

Email Marketing – Keeping it Simple

If your small business is struggling with email marketing, you are not alone.  Email marketing is not always easy.  In todays’ world of spam and junk email, it’s difficult to get readers to open, let alone read your email.  What’s worse is the overwhelming idea of writing an email campaign to reach hundreds or thousands […]

Top 5 Email Marketing Alternatives to Mailchimp

Where do you start when you are looking for the perfect set of tools to help you create and manage an email campaign? Of late – the most popular option has been Mailchimp – an easy to use, widely embraced client allowing companies to use email campaigns to boost their business and help create growth […]

5 Tips For Email Copywriting

Email marketing is one of the essential components of a great online marketing strategy. Through directly targeting your audience, whether they are a current customer or a potential one, email marketing is a great tool to promote your business and its goods and/or services.

Within this, email copywriting (or the way in which you write your […]

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