Taking Advantage of FOMO for Immediate E-commerce Success

The advent of social media has sparked the term FOMO even more. FOMO, which means the fear of missing out, is a psychological product that has people scrambling to not miss their chances on anything that’s rewarding. It’s a ploy that marketers and advertisers often use in their campaigns.

Whether it’s about keeping up with the […]

Will Entrepreneurship Serve Baby Boomers Well After Retirement?

Baby boomers are nearing their retirement age, but still a huge rate from this demographic is finding an encore career as entrepreneurs. A new research has shown that adults over the age of 50 make up one of the fastest-growing groups of entrepreneurs across the globe, particularly in the United States. Baby boomers are among […]

Alibaba Plans to Make Streaming Service like Netflix in China

China will have its own alternative to Netflix as Alibaba plans to create the country’s own version of Netflix and HBO with a new streaming service called Tmall Box Office. Alibaba Group will try to serve 600 million families in China who want to have more entertaining content.

Jack Ma has been to Hollywood to acquire […]

7 Trends that Transform the Global Jobs Market

There’s no doubt that technology is changing the face of the global jobs market.

Although technology is replacing some jobs, especially in the manufacturing sector, it’s also coughing up more opportunities for people of particular talents.

Paul D’Arcy, Senior Vice President of Indeed.com, has presented the seven trends that are transforming the way we conceive the global […]

Lack of Venture Capital Forcing Australian Startups to Head for US

Australian startups are heading over to Silicon Valley to seek venture capital. The American economy has benefited trillions of dollars from startup companies since the financial crisis. However, this seems like trouble for Australia as Aussie entrepreneurs are taking their startups away from the country.
Australian Startups Moving Away
According to Adeo Ressi, CEO of the Founder […]

How You Can Prepare Your Startup for the Tech Bubble Burst

In today’s ‘tech bubble’, as what experts in the industry call it, unicorns aren’t that rare. With more and more startups gaining jaw-dropping valuations, hundreds of investors have put in billions of dollars into tech startups for the fear of missing out (FOMO). But little do most of them know that a bubble, once it […]

AusPost’s SecurePay Apologises for Glitches

Australia Post’s SecurePay apologised to companies that have lost sales because of the transaction errors that have affected one of NAB’s bank payment gateways. The glitches have persisted for three days in a row.

Several companies using NAB Transact- a customised version of SecurePay- have criticised Australian Post for the three-day sales losses because of failed […]

Australia Leads Asia Pacific in Digital Marketing Expertise

Shift to the digital world is an imperative aspect in all businesses and industries these days, and Australian investors are taking the forefront in digital marketing competence among other countries in Asia Pacific.

Amidst the major hindrance presented by talent-and-skill gap to a number of firms in the APAC region, the value of digital marketing continues […]

Developing Smarter Cities via the Big Data and the Internet of Things

In the coming years, it is unavoidable to hear the term “smart city”. Companies anticipate spending approximately $400 billion a year by 2020 in building smart cities. But what are these cities like?

The idea is to integrate the innovation in technology and data collection which are making the Internet of Things (IoT) a reality into […]

Big Changes for McDonald’s: New Things to Expect From Macca’s

Despite slipping sales, increasing competition and mounting controversies, McDonald’s continues to have a huge impact on the food industry.

Being the world’s biggest purchaser of beef, pork, lettuce, potatoes and tomatoes, the mega brand holds enormous influence over food production and prices as well as over consumers’ eating habits.

Macca’s – home of the famous Big Mac […]

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