Are You Tracking These 5 Key Metrics?

Tracking key performance indicators (KPIs) isn’t the most exciting part of a marketer’s job, but it is absolutely essential. If you’re not doing it, you won’t be able to pinpoint what is and isn’t working, and consequently you won’t be able to improve your strategy.

Leads, sales and growth are obviously important KPI metrics you’ll want […]

Psychology-Driven Marketing: Increase Sales By Knowing Your Audience

Although we’ve come a long way from our hunting and gathering days, our thought patterns are still governed by deep-rooted instincts. Savvy marketers know this and use this knowledge to motivate buyers to act the way they want them to, i.e. buy a product, install an app, download an ebook and so on.

The human psychology […]

What Brands Still Don’t Get About Influencer Marketing

Influencer marketing is quickly becoming the go-to tool for many brands today, even for small businesses. For those unaware, this is a new marketing practice where brands pay influencers to pitch their products to millions of millennial followers.

It makes total sense. For marketers who are not digital natives, there are a lot of content marketing […]

5 Ways to Ramp Up Your Engagement Rate With Facebook Native Video

Videos are an awesome way to connect with your audience. It’s all in the numbers. A 2014 survey of marketers revealed that 71 percent of respondents found video to convert better than text and images. And by 2018, video is predicted to account for 84 percent of all internet traffic.

The good news is you don’t […]

Implementing a Referral Marketing Campaign

With the explosion of digital marketing channels, the opportunities for referral marketing have become virtually limitless. The only problem is implementing a referral program is easier said than done.

Word of mouth isn’t a guaranteed customer response no matter the quality of your product or service. So in order to leverage its power for driving traffic […]

Why Your Business Should Capitalise on Referrals

How many people do you know who purchase something just because they saw it in the ads? Probably not too many.

As end consumers ourselves, we make sure any product or service we purchase is worth the cost. So we turn to our family and friends, as well as to reviews and blogs, for an affirmation […]

The Dos and Don’ts of Naming a Business

Choosing a name for your business is one of the most crucial decisions you will ever have to make. Get it wrong and you could doom your business to obscurity and failure. But pick the right name and you may just create a big buzz in the industry.

It may seem like the best names have […]

The One Thing That Can Differentiate Your Brand

Every product or service serves at least one function or fulfils a need. This functional benefit is what essentially enables a business to break into the industry.

But with all the other businesses offering the same functional benefit, each company has to differentiate its product or service in order to remain relevant and profitable. This is […]

Facebook Gives News Feed Another Tweak to Show Better Videos

Facebook is taking more actions on videos that people see on their News Feed. On Monday, the social media giant has added new functionalities that will help them “personalise the News Feed based on people’s preference for watching video.”

The company said it surveyed a number of its users, asking them to rate their experience and […]

The One Thing Your Homepage Needs to Boost Conversions

Your homepage is the most important page on your website. In fact, it is the most visited page for the majority of websites. This tells us just how important your homepage is. Not only is it the entrance to your entire website, but it is also your branding front.

Now the question is, are you maximising […]

Get the Latest Digital Business Knowledge for Free!

Join our free mailing list to stay up to date with the latest in digital marketing!

Your details will not be shared to any third-parties or marketers

Learn More About Digital Business!

Get exclusive market leading strategies from our founder straight to your inbox!

Your details will not be shared to any third-parties or marketers

Learn More About Digital Business!

Get exclusive market leading strategies from our founder straight to your inbox!

Your details will not be shared to any third-parties or marketers

Learn More About Digital Business!

Get exclusive market leading strategies from our founder straight to your inbox!

Your details will not be shared to any third-parties or marketers