Brand Management: The Future of Packaging (Part 2 of 2)

Decades ago, packaging was only thought to serve one purpose- to protect the product. As years passed, we have learned to maximise packaging by communicating our offerings on it. And it worked! The products with catchy or informative packaging designs reigned in store shelves.

But let’s face it: the rise of the digital age is killing […]

Brand Management: The Secret to Keeping Your Brand Alive (Part 1 of 2)

There are brands that have been around for so long that we couldn’t imagine a life without them. Others tried to follow suit, but failed to keep up with their predecessors.

What keeps them alive while others die? What makes up for a healthy brand that relentlessly captures the audience’s attention every now and then? Does […]

GoDaddy Snaps Up Aussie Web Design Marketplace Elto

Domain registration company GoDaddy has acquired Elto, an Australian web design marketplace based in San Francisco, for an undisclosed amount.

The acquisition is part of the company’s move to expand its customer offerings and resources for start-ups and small businesses.

GoDaddy has recently raised $605 million after listing on the New York Stock Exchange. Elto, which connects […]

Australian Startup 99designs Raises $US10 million and Seeks to Expand in Asia

Online graphic design crowdsourcing company 99designs recently has raised $US10 million in Series B funding in a round spearheaded by Japan-based company Recruit Holdings and Accel Partners.

The company has planned to further its reach to Asia by entering the Japanese market. It already expanded its operations in Germany and South America, acquiring local startups to […]

Aussie Design Firm Canva Hits New Milestone with 2 Million Users

Not too many Aussie start-ups reach a milestone of 2 million users, but Sydney-based design startup Canva did in less than 20 months.

Canva, which raised $3 million funding from high-profile investors such as Lars Rasmussen and Bill Tai, is steadily gaining momentum and has had 600,000 users at its last funding round in July 2014.

The […]

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