What Brands Still Don’t Get About Influencer Marketing

Influencer marketing is quickly becoming the go-to tool for many brands today, even for small businesses. For those unaware, this is a new marketing practice where brands pay influencers to pitch their products to millions of millennial followers.

It makes total sense. For marketers who are not digital natives, there are a lot of content marketing […]

4 Ways to Take Your Content Marketing Game Up a Notch

Countless studies and surveys have already been conducted to figure out the perfect recipe for creating engaging content, and yet it still remains the biggest challenge marketers are facing until now.

Despite the significant increase in overall content marketing production and budgets, marketers are still struggling to produce the kind of content that appeals to and […]

Hit a Block? Here Are 3 Ways to Come Up With Great Topics for Your Blog

So you started a blog because there’s just so much you want to write about. At first, you are able to produce clever and entertaining articles in a feverish pace. Sometimes, you don’t think you even have enough time to get the ideas out of your mind and onto your blog.

But then you hit a […]

How to Get New Blog Visitors to Trust You

Reeling in new readers is hard, but inspiring them to trust you is even more difficult. Why you should bother to build trust is simple: first-time blog visitors can become customers. However, people don’t just buy from businesses – they buy from people they trust.

Like many people would say, you can’t negotiate on trust – […]

4 Elements of Explosive Content

Millions of new blog posts are published each day, but only several of these attract readers’ attention, get comments or become viral. While most such explosive content come from major publishers, every now and then a brilliant article or video from an obscure blog steals the spotlight.

So you can’t help but ask, what makes content […]

How to Use Visual Content to Tell Your Brand Story

When it comes to telling a brand story, people often think the best way to communicate is through written content. However, numerous studies have shown that visual content trumps text. For one basic reason, the human brain is wired to process visual elements faster than text.

Rich media not only catch the eye more easily, they […]

Know the Proper Etiquette in Using User-Generated Content

User-generated content has a huge potential to establish credibility and trust with a brand’s audience and customers, which is why it isn’t surprising that more and more brands are using it in their campaigns.

It seems easy enough to pull off, but in reality finding and using original consumer content is more complicated than you think. […]

Top 5 SEO Techniques That Don’t Work Anymore

As SEO turns riper year after year, it is also becoming more difficult to manage for digital marketers. Google has redefined the way we use the internet as marketing professionals. With the constant algorithm updates that leave us shocked sometimes, it’s no surprise that some tried-and-tested SEO techniques no longer work anymore.

The precariousness of the […]

Thinking about Keywords? 3 Reasons Why Long-Tail Keywords are Important in Your SEO

Keywords are the cornerstone of an SEO campaign and hold a prime importance in every SEO decision making. However, a lot of businesses persist to focus on the top keywords, ignoring other strategies that could potentially deliver better results. One of those strategies is the utilisation of long-tail keywords.

Seizing the opportunities long-tail keywords provide can […]

Want to Stay Active on Social Media? Try Repurposing Your Older Content

Breathe a new life into your past content to stay active on social media.

If you have an existing content that hasn’t seen traction for quite some time, but offers valuable information, why not repurpose it today? Repurposing your existing content means that you must change its format based on the online publishing platform that you […]

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